Happy Gilmore 2 Breaks Streaming Record, Second to Masters

Happy Gilmore 2 recently made waves in the streaming world, setting a new record for the most-streamed movie ever in a single week. The long-awaited sequel to Adam Sandler’s 1996 classic immediately captured audiences with its stellar cast, including notable cameos from celebrities and athletes beyond the golf world. Nielsen reported that from July 21-27, Happy Gilmore 2 accumulated a staggering 2.893 billion minutes viewed, surpassing any other movie in streaming history.

In comparison, the Masters, one of golf’s most prestigious tournaments, drew an average of 12.7 million viewers over a five-hour broadcast this year, translating to about 3.8 billion minutes viewed. This means that the Masters Sunday broadcast alone garnered nearly a billion more minutes than Happy Gilmore 2 did in its opening weekend. Even Bryson DeChambeau claimed that YouTube golf videos may already rival traditional golf broadcasts in popularity, citing the example of the Masters.

Despite Happy Gilmore 2’s massive success, it’s enlightening to see how iconic golf events like the Masters continue to dominate viewership numbers. While streaming entertainment may be on the rise, traditional broadcasts of golf tournaments like the Masters still hold a special place in the hearts of fans around the world.