AppleTV+ Increases Monthly Subscription Price by 30%

AppleTV+ is making a change that might affect your streaming budget. The monthly subscription price is going up to $12.99 from $9.99 for the U.S. audience. This price increase will kick in during the next billing cycle for current customers. Don’t worry if you have an annual plan or get AppleTV+ through Apple One – those prices will stay the same.

Apple is saying that this price adjustment is aimed at attracting more subscribers to Apple One. This subscription bundle includes Apple Music, Apple TV+, Apple Arcade, and iCloud storage. So if you’re already a fan of these services, you might find the Apple One package quite appealing.