MSNBC rebrands to MS Now, drops iconic peacock logo – AInvest

MSNBC, the cable news channel we all know and love, is getting a makeover! By the end of the year, it will be rebranded as “MS Now,” waving goodbye to its iconic peacock logo as it steps away from NBCUniversal. This change is part of a bigger plan by Comcast to spin off its cable channels into a new company called Versant, which is a big deal in the world of media as streaming services take the spotlight.

But don’t worry, while the name and logo are changing, MSNBC’s focus on delivering news to its dedicated audience remains the same. In fact, they’re gearing up to bring you even more news by hiring 40 new journalists and planning to add 100 new positions to their newsroom. This move shows their commitment to building a strong and independent news source that can stand on its own.

The decision to rebrand came after NBCUniversal decided to keep the peacock logo for its own use, prompting MSNBC to come up with a fresh new look. Rebecca Kutler, the president of MSNBC, shared that this rebrand allows the channel to carve its own path and assert its independence from NBCUniversal. The new name, “MS Now,” stands for “My Source for News, Opinion, and the World,” reflecting MSNBC’s dedication to bringing you breaking news and diverse opinions.

This change isn’t happening in isolation – other cable networks under Comcast, like CNBC and USA, are also going through some restructuring. For example, USA Network and Golf Channel are joining forces under the brand “USA Sports,” while CNBC will keep its name but sport a new logo.

The split from NBC News will make it easier for MSNBC to establish its own identity and operate independently. Despite the new name and look, MSNBC’s mission to provide quality news to its audience remains steadfast, as Kutler made clear in a memo to employees.

So get ready to welcome “MS Now” into your news-watching routine as it evolves into an even stronger and more independent source of information for us all. Stay tuned for more updates as the rebranding unfolds!