MSNBC Rebranding as ‘MS Now’ with New Logo

MSNBC is bidding farewell to its iconic peacock logo and embracing a fresh start as ‘MS Now’ following its separation from NBC News. This change marks a significant shift for the progressive cable news network after nearly 30 years under the MSNBC banner.

As part of a broader restructuring effort, MSNBC’s parent company Comcast Corp is driving this major rebrand. The network will now be known as MS Now, representing ‘My Source for News, Opinion and the World,’ as reported by The Washington Post. This move signifies a clear break from its longtime partner NBC News, with MSNBC now operating more independently.

Under the new banner Versant, MSNBC will join a portfolio of channels like Oxygen and the Golf Channel. Mark Lazarus, head of Versant, emphasized the importance of establishing a distinct identity apart from NBC News. Despite the rebrand, CNBC, the financial news channel, will maintain its current name.

Since its inception in 1996, MSNBC has been closely associated with NBC News, sharing resources, journalists, and branding. The decision to rebrand comes as MSNBC embarks on building its own political reporting operation, including a prominent Washington bureau led by seasoned journalist Scott Matthews.

Rebecca Kutler, MSNBC’s president, acknowledges that this change may be challenging for long-time employees. However, she views it as an opportunity to chart a new course and assert the network’s independence. While the decision ultimately came from NBCUniversal leadership, Kutler sees the rebrand as a chance for MSNBC to define its own path.

On the stock front, Comcast shares saw a slight decline in regular trading but edged up after hours. Benzinga’s Edge Stock Rankings show that CMCSA has maintained a downward trend across short, medium, and long-term periods.

The transition from MSNBC to MS Now represents a significant evolution for the network, signaling a new era of independence and self-definition. Stay tuned as MS Now sets its course in the ever-evolving landscape of news and media.