Dallas Cowboys: Jerry Jones in Netflix show 29 years after last Super Bowl
The Dallas Cowboys, known as ‘America’s Team’ and the most valuable sports franchise globally, are gearing up for a significant NFL season as one of the most famous underachievers in the sports world. It’s been 30 years since this five-time Super Bowl-winning team last tasted victory, and the journey since then has been a rollercoaster ride of drama and controversy under the leadership of the team’s owner, Jerry Jones.
Jones, the central figure in the latest Netflix documentary ‘America’s Team: The Gambler and His Cowboys’, has always enjoyed being at the center of attention. Ever since he acquired the team in 1989, Jones has transformed the Cowboys into a spectacle, known for their style, controversies, and willingness to prioritize headlines over actual wins.
During the ’90s, under Jones’ ownership, the Cowboys reached unprecedented heights of success, with a star-studded lineup that included quarterback Troy Aikman, running back Emmitt Smith, and receiver Michael Irvin, also known as The Triplets. They secured three Super Bowl wins in four years, showcasing dominance on the field. However, off-field controversies, including the infamous falling-out between Jones and head coach Jimmy Johnson, added a layer of notoriety to the team’s image.
Despite the lack of recent success, the Cowboys remain at the top of the Forbes’ most valuable franchise list, emphasizing their position as a marketing powerhouse. Jones himself has openly admitted to enjoying stirring up controversies to keep the team in the spotlight, even when victories are scarce. With a record of only five playoff wins in the past 30 years, the Cowboys’ on-field performance has been lackluster, while off the field, they continue to be a symbol of glamour and attention.
As the team enters its 30th season without a Super Bowl win, the appointment of Brian Schottenheimer as the new head coach brings a new chapter in Dallas football. However, the team faces challenges even before the start of the regular season, with defensive star Micah Parsons requesting a trade due to contract negotiations. The players, including star quarterback Dak Prescott and wide receiver CeeDee Lamb, have faced similar issues, signaling potential discord within the team.
With a tough division to navigate and a roster that needs to step up its performance, the Cowboys face an uphill battle to return to their former glory. Yet, as long as drama and controversy surround ‘America’s Team,’ Jerry Jones seems content, reinforcing the team’s position as a constant headline-maker in the world of sports.
