Bell Media Appoints Former Disney+ Executive as VP of Product and Experience

Bell Media has tapped Jerrell Jimerson, a Disney+ alum, as their new senior VP and head of product and experience, a role created specifically for him. With over three decades of expertise in product, content, and consumer strategy, Jimerson is well-equipped to lead all product visions, strategies, and designs for Bell Media’s extensive portfolio.

Having previously served as chief product officer for Disney’s direct-to-consumer business, Jimerson played a pivotal role in launching Disney+ and spearheading product growth and engagement for various streaming services. Sean Cohan, the president of Bell Media, commended Jimerson on his innovative leadership and global success in launching and scaling direct-to-consumer streaming products.

Jimerson expressed his excitement about joining Bell Media, citing the opportunity to contribute to the transformation of well-known Canadian brands. He looks forward to collaborating with the team to create consumer-centric experiences and elevate Bell Media’s standing as a digital media powerhouse. This move is part of Bell Media’s ongoing efforts to expand Crave and enhance its digital portfolio.

The announcement of Jerrell Jimerson’s appointment signals an exciting new chapter for Bell Media and highlights their commitment to digital innovation and consumer-focused content experiences.