Disney’s Strategic Move: The Genius Behind Hulu Change

Disney CEO Bob Iger recently shared some big news: Hulu will be joining forces with the Disney+ app. By 2026, the standalone Hulu app will be phased out in favor of a combined Disney+ and Hulu app, where viewers can catch shows like King of the Hill, Shōgun, and The Bear. This move consolidates Disney’s streaming future into one platform, paving the way for exciting changes ahead.

While bidding farewell to the Hulu app that made its debut back in October 2007 may feel bittersweet, there’s no need to worry about the fate of Hulu’s programming. In fact, this shift signifies Disney’s strategic pivot towards highlighting Hulu, a move that could prove to be incredibly smart for the company’s streaming landscape.

A sizzle reel released by Disney on July 8, 2025, offered a glimpse of the upcoming shows on Disney+ and Hulu, showcasing a notable shift in focus. While Disney+ exclusives like Wonder Man and Percy Jackson took a back seat, Hulu originals like Chad Powers, King of the Hill, and Only Murders in the Building stole the spotlight. This emphasis on Hulu programming hints at Disney’s evolving streaming strategy, positioning Hulu as a key player.

Looking ahead to 2026 and beyond, upcoming projects at Disney+ and Hulu further underscore this shift. Hulu’s robust lineup includes shows like The Plot, The Testaments, and a Murdaugh murders series, indicating a bright future for the platform. Hulu’s track record of producing television, coupled with its partnership with FX, solidifies its role as Disney’s streaming champion.

By integrating Hulu into the Disney+ app, Disney is ushering in a new era of storytelling and entertainment. While the standalone Hulu app will soon be a thing of the past, Hulu’s legacy will endure through its captivating original programming. As Hulu continues to deliver hits like The Bear and Only Murders in the Building, it remains a cornerstone of Disney’s streaming empire, ensuring an exciting future for viewers and creators alike.

Are you surprised by the news of Hulu’s integration into Disney+? Share your thoughts in the comments below!