King of the Hill Generates $100 Million in Streaming Revenue for Hulu

“King of the Hill” has been a fan favorite, quietly raking in around $100 million in streaming revenue for Hulu since early 2020. This puts it in the same league as “American Dad!”, a show still pushing out new episodes. Creator Mike Judge’s previous hit, “Beavis and Butt-Head,” and its reboot have also brought in over $50 million for Paramount+ since 2020.

Given these numbers, it’s no surprise that Hulu decided to give “King of the Hill” a revival, bringing the folks from Arlen, Texas, into the modern era. It seems like streaming platforms are all about bringing back tried and true content to keep viewers engaged.

Hulu’s success with reviving beloved animated series is evident from the comeback of “Futurama” in 2023. After a decade-long break, the series has become one of Hulu’s top revenue generators, approaching the $120 million mark. The upcoming third season post-revival is set to premiere soon, offering Hulu a chance to engage both older fans and new viewers.

However, the success of such revivals isn’t always guaranteed. Just like with “Futurama,” the initial excitement may dwindle over time as the novelty wears off. Hulu seems to be aware of this, aiming for a strong marketing push upfront to keep the momentum going.

The charm of animated comedies like “King of the Hill” and “Futurama” lies in their rewatchability and the ease of jumping into the series at any point. Hulu has carved out a space for adult animated comedies, proving that nostalgia is a strong selling point. The key to a successful reboot lies in keeping fans engaged even after the initial comeback.