Netflix’s Best Chance to Beat Disney in Family Animation: ‘KPop Demon Hunters’
ilm dedicated to fan-favorite character Lu and even a potential live-action adaptation. Cho emphasized that the film’s success lies in Netflix’s approach to one-to-one marketing. “Netflix knows how we watch, how we listen, what platforms we’re on, what we’re sharing. They don’t market to 18- to 49-year-old viewers, or 25- to 34-year-old parentsâ they target you, the individual,” he said. Katz echoed that sentiment. “Netflix has taken the approach of, ‘Here’s a show that we know you might like and we’re going to present it to you,’ rather than the traditional broadcaster approach of ‘Here’s something for everyone.’ It’s really one-to-one marketing at scale,” he said. “If you liked this, we know you’ll like that. That level of personalization and analytics, that’s what separates Netflix from the competition.” Disney may have a head start in family animation, but “KPop Demon Hunters” has put Netflix on the map in the genre. And with more sequels, merchandise and potential adaptations in the works, it looks like Netflix is well on its way to fulfilling Hastings’ ambitious goal. Only time will tell if Netflix can truly compete with Disney in the family animation space, but “KPop Demon Hunters” has certainly proven that the streaming giant is a force to be reckoned with. So, grab some popcorn, settle in, and get ready for an animated adventure that’s sure to be golden.
