UFC’s Move to Paramount+ Bundling signifies a Shift in Revenue and Engagement

The UFC is making big waves with a new $7.7 billion, seven-year media rights deal with Paramount Global. This agreement marks a significant departure from the traditional pay-per-view model, with all UFC events set to be exclusively available on Paramount+ starting in 2026. Plus, certain top-tier events will also be simulcast live on CBS, giving fans more ways to tune in [1].

This shift in delivery models means that fans can catch all 13 marquee “numbered” events and 30 “Fight Nights” each year on Paramount+ at no extra charge. The goal is to make UFC content more accessible, potentially expanding the sport’s fanbase and enhancing long-term engagement [2].

Paramount Global, now known as Paramount Skydance after merging with Skydance Media, is strategically positioning itself as a major player in the streaming industry by snagging exclusive content like the UFC. This move, spearheaded by chairman and CEO David Ellison, is part of a larger plan to compete with streaming giants like Netflix and Disney+ [3].

While the shift to a subscription model might mean a change in the revenue structure – potentially impacting fighters and promoters – the increased reach and ad opportunities could help offset any drawbacks. Paramount’s overarching strategy is focused on driving engagement, growing its subscriber base, and building lasting loyalty through live sports programming [4].

This news comes hot on the heels of the completion of the Skydance and Paramount merger, which has led to a surge in stock value. Analysts are pointing to the UFC deal as a key factor in this growth. By blending Paramount’s vast creative library and global distribution reach with Skydance’s production prowess and cutting-edge technology, the newly formed entity is set to shake up the industry [5].