Paramount+ Streaming Executive Plans Heavy Investment in Series

Paramount+ is gearing up for some big changes under new leadership, with a renewed focus on investing in content across TV. Cindy Holland, the chair of direct-to-consumer at Paramount, recently shared that there will be a heavier emphasis on streaming series, with streaming movies taking a back seat.

The decision to prioritize series over movies comes after Paramount CEO David Ellison announced plans to boost the company’s investment in streaming content. According to Holland, the goal is to expand programming and engage audiences by offering more content.

While Paramount+ won’t be focusing on original streaming films, they plan to increase their theatrical presence. Following in the footsteps of HBO Max, Paramount aims to scale back production of direct-to-streaming movies and focus on theatrical releases. Ellison unveiled plans to ramp up movie production to 20 films per year during a recent press conference.

Holland highlighted the importance of creating diverse content to cater to a wide range of audiences, moving beyond the popular Taylor Sheridan dramas and “Star Trek” series that currently dominate the platform. The goal is to offer something for everyone and make Paramount+ a daily entertainment destination for viewers worldwide.