OSN and The Trade Desk form strategic streaming advertising alliance

OSN has some exciting news to share! They’ve partnered up with The Trade Desk, a US-based advertising technology company, to give advertisers access to OSN’s programmatic video inventory. This means that brands now have the opportunity to reach premium streaming audiences across the region, thanks to this new collaboration.

By integrating OSN’s content library with The Trade Desk’s media buying platform, brands can now tap into OSNtv’s connected television and addressable video-on-demand inventory. This includes a range of Arabic and international titles, as well as content from big names like HBO, Warner Bros. Discovery, and OSN original productions.

Hamid Davari, OSN’s Director of Advertising, expressed the company’s commitment to providing top-notch advertising experiences for viewers. He highlighted how this partnership with The Trade Desk will allow brands to access premium inventory in a transparent, data-driven, and performance-oriented manner.

Terry Kane, MENA Managing Director at The Trade Desk, emphasized the importance of connected TV as a key digital advertising channel. He mentioned that this partnership with OSN demonstrates their dedication to unlocking premium inventory in the region, enabling advertisers to make informed, data-driven decisions on a larger scale.

Advertisers using The Trade Desk platform will benefit from the ability to target highly engaged viewers within safe environments and measure campaign effectiveness with precision.

OSN, based in Dubai and operating in 22 countries, has been a pioneer in on-demand video services in the region and holds exclusive rights to HBO programming in MENA. This partnership aims to enhance advertisers’ reach and effectiveness by combining OSN’s premium content and audience with The Trade Desk’s cutting-edge technology.