Hulu and Disney+ merger: Implications for Hulu-only subscribers

Hulu is set to merge with Disney+ in 2026, according to an announcement made by Disney CEO Bob Iger during an earnings call on August 6. This move will result in a unified app experience, combining the two streaming platforms onto Disney+.

The goal behind this integration is to provide users with a comprehensive entertainment package, featuring a mix of top brands, franchises, general entertainment, kids programming, news, and live sports content all within a single app. Iger emphasized that this change will enhance the consumer experience, increase advertising revenue potential, and streamline the process for advertisers.

For current Hulu subscribers who do not have Disney+, there is no need to worry. The option to subscribe to Hulu as a standalone service will still be available after it becomes part of Disney+, along with the option to subscribe to Disney+ separately.

As for pricing details, they have not been disclosed yet. Currently, Hulu’s ad-supported plan costs $9.99 per month, while the ad-free plan costs $18.99 per month. The Disney+ and Hulu bundle with ads costs $10.99 per month, and the ad-free bundle costs $19.99 per month.

In addition, the Hulu + Live TV service will eventually be combined with Fubo, although both brands will continue to be marketed separately. The integration of Hulu + Live TV with Disney+ is expected to take place in 2026.

Overall, this merger between Hulu and Disney+ aims to offer users more choice, convenience, quality, and personalized content in a streamlined app. It is projected to enhance engagement, reduce churn, increase advertising revenue potential, and potentially result in cost savings that can be reinvested back into the business.