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Streaming giant Netflix has officially announced that it will be increasing its subscription prices for customers in the United States. This price hike will affect all three of the streaming service’s plans, including the Basic, Standard, and Premium tiers.

Starting this month, the Basic plan will see an increase from $8.99 to $9.99 per month. The Standard plan, which allows for streaming on two devices simultaneously, will go up from $13.99 to $15.49 per month. The Premium plan, which offers ultra HD and allows for streaming on up to four devices at once, will see a price increase from $17.99 to $19.99 per month.

Netflix stated that the price increase is necessary in order to continue investing in a wide range of entertainment options, including TV shows, movies, and documentaries. The streaming service has been facing increased competition from other streaming platforms such as Disney+, Hulu, and Amazon Prime Video.

While it’s never fun to see a price increase, it’s important to remember that streaming services often adjust their prices to keep up with production costs and to offer customers a better viewing experience. So, if you’re a Netflix subscriber, don’t be surprised when you see a slightly higher bill next month. It’s all part of the ever-evolving world of streaming entertainment.