Disney Marketing Leadership Reorganization in Preparation for Disney+ and Hulu Merger
Disney is shaking things up behind the scenes as it prepares to bring Hulu under the Disney+ umbrella. In a recent memo to employees, Disney Entertainment co-chairmen Alan Bergman and Dana Walden shared some exciting news about changes in the marketing department. Asad Ayaz, who currently serves as Disney’s chief brand officer, is stepping into the role of president of Disney Entertainment Marketing. At the same time, Shannon Ryan, the current president of marketing for Disney Entertainment Television, will now also be responsible for direct-to-consumer (DTC) marketing.
These shifts in leadership come as Disney continues to strengthen its position in the streaming world. With plans to merge Hulu and Disney+ fully, the company is gearing up for new challenges and opportunities. Ayaz and Ryan bring a wealth of experience and expertise to their new roles, promising fresh perspectives and innovative strategies to drive Disney’s streaming content forward.
It’s an exciting time for Disney fans as the entertainment giant looks towards the future of streaming. Stay tuned for more updates as Disney continues to evolve its streaming platform offerings.
