HBO Max and Viu Streaming Bundle Alignment

In exciting news for entertainment fans in Southeast Asia, HBO Max and Viu are teaming up to offer a combined streaming bundle. This partnership will allow viewers in Indonesia, Malaysia, the Philippines, Singapore, and Thailand to access both platforms through a single subscription starting in Q4 of this year.

This new offering aims to bring together the best of Hollywood and Asian entertainment, providing subscribers with a diverse range of content to enjoy. James Gibbons, president for the Asia Pacific at Warner Bros. Discovery, highlighted the value of this collaboration, noting that it will enhance the viewing experience for fans in the region.

Viu’s CEO, Janice Lee, expressed enthusiasm about the partnership, emphasizing the opportunity to cater to evolving viewer preferences by offering a wide selection of shows from both platforms. By combining HBO Max’s premium Hollywood content with Viu’s popular Asian favorites, the bundle subscription will provide greater value and variety for subscribers.

The bundle will be accessible through HBO Max and Viu’s respective websites, making it convenient for users to enjoy a mix of international hits and local favorites in one subscription. This strategic move aligns with the growing trend of content bundling, reflecting the changing landscape of the streaming industry.

Overall, the collaboration between HBO Max and Viu is a promising development for streaming enthusiasts in Southeast Asia, offering them a more comprehensive and diverse entertainment experience. Keep an eye out for the launch of this exciting streaming bundle later this year!