Netflix’s investment in Women’s World Cups in North America

Netflix is making some exciting waves in the world of football in North America. The streaming platform has recently secured exclusive Canadian rights for both the 2027 and 2031 Women’s World Cup tournaments, adding to its existing US deal. This means that viewers in North America can look forward to watching the top female football teams compete on Netflix.

The upcoming Brazil 2027 tournament will feature 32 teams across eight cities from June 24 to July 25. What’s even more groundbreaking is that the 2031 edition, to be held in the US, will expand to a 48-team tournament, matching the format of the men’s competition. With these significant deals in place, Netflix is establishing itself as the go-to destination for women’s football’s biggest events.

FIFA’s commercial director, Romy Gai, expressed excitement about the partnership between FIFA and Netflix, highlighting Canada’s rich history in the Women’s World Cup. But Netflix isn’t just focusing on broadcasting matches. The platform aims to provide comprehensive coverage of the sport, including studio programming, documentaries following player journeys, and featuring top-tier talent for commentary.

In a move to celebrate women’s sports, Netflix is building on the success of the Katie Taylor-Amanda Serrano fight, which became the most-watched women’s sporting event on a streaming platform in 2025. Chief Content Officer Bela Bajaria emphasized that the focus is on highlighting players, cultures, and the passion that drives the global growth of women’s sports.

Netflix’s approach includes offering coverage in English, Spanish, and French across both the US and Canada, recognizing the global appeal of football. While Netflix is known for its binge-worthy dramas rather than live sports, the decision to invest in the Women’s World Cup reflects a shift where streaming platforms see sports as essential rather than just optional content.

It will be interesting to see if Netflix can deliver the high production values and wide-reaching coverage that the FIFA Women’s World Cup deserves. The hiring of Michael Cohen, a former ESPN expert and eight-time Emmy Award winner, shows that Netflix is serious about providing top-notch sports coverage.

Exciting times lie ahead for women’s football fans in North America, with Netflix leading the charge in bringing these major tournaments to screens across the continent.