ICE Launches Recruitment Campaign on Social Media and TV Ads

Immigration and Customs Enforcement (ICE) is on a mission to recruit 14,050 more personnel, and they are pulling out all the stops to make it happen. According to U.S. government contracting records looked at by 404 Media, ICE is ramping up efforts to target the younger generation, specifically Gen Z, with ads popping up everywhere from social media to streaming platforms like Hulu and HBO Max.

This recruitment push is a clear sign that ICE is gearing up for significant growth, following a massive budget increase and the establishment of migrant tent camps across the country. If successful, this effort would nearly double ICE’s workforce. The agency is wasting no time, stating in a request for information (RFI) that they need to kickstart recruitment campaigns as soon as possible. The RFI is a standard first step in government procurement, where companies are invited to submit proposals on what they can offer.

ICE is seeking specialized commercial advertising experience, infrastructure, and qualified personnel to launch this campaign without delay. The goal is to saturate both digital and traditional media channels with impactful recruitment messages.

In short, ICE is gearing up for a recruitment blitz, and they mean business. If you have experience with ICE or are interested in sharing insights, you can reach out securely to joseph.404 on Signal or via email at [email protected].