UFC explores partnership with Netflix as Paramount-Skydance agreement nears finalization

Dana White, head of the UFC, has been dropping hints about the future of the organization’s media rights deal. While nothing has been officially announced yet, White’s recent comments on various podcasts suggest that a move to a streaming platform could be on the horizon. The UFC has seen impressive revenue growth in recent years, hitting $1.41 billion in 2024, and White seems keen on continuing that trend by finding new ways to expand their audience.

In a recent interview, White discussed the changing landscape of media and hinted at a potential shift away from traditional linear television. With the rise of streaming platforms like Netflix, YouTube, and Amazon Prime Video, the UFC is exploring options to reach a more global audience. While ESPN is still a part of the conversation, White’s comments indicate a desire for a change in distribution strategy.

Netflix, with its massive worldwide subscriber base of over 301.6 million, seems like a natural fit for the UFC. The streaming giant already has a partnership with WWE for the rights to WWE Raw, making it an attractive destination for combat sports. With the potential addition of a UFC package, Netflix could solidify its position as a hub for sports content.

While Netflix’s Co-CEO, Ted Sarandos, has remained tight-lipped about the UFC specifically, the streaming service’s interest in sports content is evident. As the media landscape continues to evolve, the UFC is keeping its options open and exploring new opportunities for growth. Stay tuned for more updates on the UFC’s distribution strategy as the year unfolds.