SDCC 2025 Virtual Tour: Disney, ABC, FX & More Activations

The editors from EM recently ventured to Southern California in July for the highly anticipated San Diego Comic-Con. We took a video tour of some of the top brand activations at SDCC 2025, which happened all around the Gaslamp District, just outside the convention center. Let’s dive in and explore the exciting activations that allow superfans to let their geek flag fly!

From ABC to Disney, from FX to Adult Swim, and many more, there was no shortage of fun and engaging experiences to be had. The video credit goes to Juanita Chavarro Arias and Kait Shea, capturing the essence of these incredible activations.

In addition to the video tour, we also covered more highlights from SDCC 2025. For example, fans got to experience conveyor belts at Google Play’s ‘Fantastic Four’ Rewards Lab, and superfans discovered their “mountain” at Paramount+’s Lodge.

Stay tuned for more coverage and updates from San Diego Comic-Con, where superfans and enthusiasts come together to celebrate their favorite brands and characters. Join us in the excitement of SDCC 2025!