Big Brother Season 27 Draws Nearly 26 Million Viewers on CBS and Paramount+

Big Brother Season 27 is drawing in an impressive number of viewers this summer, with nearly 26 million people tuning in across CBS and Paramount+ since its premiere on July 10th. The show had a strong start, with the first episodes averaging 4.9 million viewers, up 11% from last summer’s premiere week.

As the season progressed, it continued to attract a large audience, averaging 4.8 million multiplatform viewers in the first two weeks. This marks a 9% increase from the previous summer’s first two weeks of Big Brother. Overall, Season 27 is the second most-watched summer broadcast show, following NBC’s America’s Got Talent, and ranks as the sixth most-watched summer series across broadcast and streaming platforms.

On Paramount+, Big Brother Season 27 holds the top spot for unscripted programs and ranks seventh overall in reach and total time spent since its premiere. The show’s live viewership also saw a positive trend, with the premiere episode on July 10th attracting 2.99 million viewers, a 10% increase from last summer.

Fans have been engaged with the show on social media as well, with the Season 27 premiere generating nearly 282 million potential social impressions, up 27% from the previous season. With its growing viewership and strong engagement, Big Brother Season 27 is capturing the attention of audiences across CBS and Paramount+.