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Disney+ is set to launch an ad-supported subscription tier in the United States starting in late 2022. This new tier will provide viewers with access to a wide range of content on the platform at a lower monthly cost compared to the current ad-free subscription. The expansion into an ad-supported model marks a significant shift for Disney+, as it has previously only offered a paid subscription without ads.

The move to introduce ads on Disney+ comes as the streaming service continues to grow its subscriber base and looks for new ways to generate revenue. By offering an ad-supported tier, Disney hopes to attract viewers who may have been hesitant to pay for a subscription at the current price point.

The addition of ads on Disney+ raises questions about the viewing experience for subscribers. It remains to be seen how ads will be integrated into the platform and how often they will be shown during content playback. Disney will likely need to strike a balance between generating ad revenue and ensuring that the viewer experience remains enjoyable and engaging.

While specifics about the ad-supported tier on Disney+ are still forthcoming, the move signals a strategic shift for the streaming service as it seeks to remain competitive in an increasingly crowded streaming market. As the platform continues to evolve, subscribers can expect to see more changes and updates aimed at enhancing the overall viewing experience.