India Bans 25 Streaming Apps for ‘Obscene’ Content: Update

The Indian government recently took action to ban 25 streaming services for distributing what they deemed as “obscene” content. This decision, made under the Information Technology Act of 2000 and IT Rules of 2021, comes in response to concerns raised by various bodies about the inappropriate nature of the content available on platforms like Ullu and ALTT.

Internet service providers and major tech companies have been directed to block access to these banned apps through app stores and websites in an effort to curb their availability. While some apps may still be accessible via direct download or third-party sources, the enforcement of this ban remains a work in progress.

Despite the shutdown, the popularity of these platforms remains evident. Apps like Ullu and ALTT have seen substantial growth in traffic, showcasing a strong demand for adult-oriented content in India. Financially, these platforms have managed to generate significant revenue through in-app purchases and subscriptions, highlighting the potential of the streaming industry in the country.

This crackdown on streaming services is part of a broader effort to regulate digital entertainment in India. While the government aims to censor content they consider explicit, the enforcement of these regulations continues to pose challenges. Nevertheless, the ban serves as a reminder of the ongoing efforts to monitor and control the content available on these platforms.