SDCC Event Recap: Fans Explore ‘Find Your Mountain’ Experience at The Lodge
San Diego Comic-Con 2025 is in full swing and Paramount+ is stealing the spotlight with their interactive activation, The Lodge. This year, the experience is bigger and better, with a brand new Nerd Out fan fest at the Omni Hotel and a larger-than-life booth at the convention center.
Fans entering The Lodge are greeted with energetic music and helpful brand ambassadors who guide them through various series-themed areas. One highlight is the “Dexter: Resurrection” vault where attendees can see show props and take home a branded towel. Plus, a QR code offers a virtual tour of the vault. Over at the CBS Sports Clubhouse, visitors can enjoy NFL-themed activities and even grab some delicious French fries while soaking in the sports atmosphere.
The “NCIS: Tony & Ziva” cafe area offers attendees raspberry macarons and a fun photo op that puts them in a “wanted” poster with the show’s stars. Paramount+ has brought together a mix of different series, from “Dexter: Resurrection” to “Star Trek: Strange New Worlds,” to create a cohesive fan experience under one umbrella.
For fans looking for an out-of-this-world experience, there are “Star Trek” activations that put fans right in the action. From a holodeck photo op to a relaxing Intergalactic Love Lounge, there’s something for every Trekkie.
A new addition this year is an AI-powered experience that allows fans to personalize their own plot of land on the Paramount mountain. By answering a few simple questions, fans receive a custom deed with their own piece of real estate. It’s a unique way for fans to connect with their favorite shows in a more personalized way.
Be sure to stay tuned for more Paramount+ coverage from San Diego Comic-Con 2025!
