Echelon Fitness Acquires B2B Fitness Streaming Platform for Endurance Sports

Echelon Fitness, a company known for its variety of interactive fitness products, has recently acquired Fortë, a business-to-business fitness streaming platform. This platform allows gyms, specialty studios, influencers, and sports organizations to offer live and on-demand fitness classes. The acquisition will result in Fortë being rebranded as “Elevate by Echelon,” with the goal of enhancing Echelon Fitness’s ability to personalize fitness content for its customers. This move signifies Echelon Fitness’s commitment to expanding their offerings and providing tailored fitness experiences to a wider audience.