Peacock Subscribers Upset by Record Price Increase – Tips to Avoid additional Costs
Peacock subscribers are not thrilled about the service’s recent price hike, the biggest one yet. Starting July 23, both the ‘Premium’ and ‘Premium Plus’ plans will increase by $3 per month. This marks the third price increase since Peacock launched in July 2020, leaving some users feeling frustrated and ready to cancel their subscriptions.
The ‘Premium’ plan, which includes ads, will go up from $7.99 to $10.99 per month, or $109.99 annually. The ‘Premium Plus’ plan, with limited ads, will increase from $13.99 to $16.99 per month, or $169.99 annually. These new prices will apply to new and returning customers starting this Wednesday, but existing subscribers will see the increase on their next billing date after August 23.
With this rise, Peacock now costs more than competing streaming services like Netflix, Disney+, HBO Max, and Paramount+. The increase is linked to Peacock’s investment in sports content, such as the NBA, WNBA, NFL playoff games, and the Premier League. Comcast’s president, Mike Cavanagh, mentioned that sports has been a primary focus driving Peacock’s growth and that the price increment helps cover the rising costs of sports broadcasting rights.
If you’re not keen on paying the higher prices for a streaming service that’s heavy on reality TV and sports content, there are ways to navigate the price hike. Peacock’s emphasis on live sports, alongside its limited on-demand content library, is an attempt to broaden its appeal beyond NBC shows and original series like Poker Face and Twisted Metal. Live sports have proven to be a significant draw for audiences who enjoy a variety of sports offerings.
As the landscape of streaming services continues to evolve, and sports content becomes increasingly popular, it’s clear that Peacock is positioning itself to be a key player in the sports streaming space. While the price increase may be off-putting for some, for others, the appeal of live sports and exclusive content may outweigh the added cost.
