Are Animated Movies Thriving on Streaming Platforms? SEO Analysis

On June 20, two exciting original animated movies hit the scene, each sparking its own unique reactions.

First up, we have “Elio,” a heartfelt tale about a young boy who dreams of being abducted by aliens. Despite positive reviews, the film’s box office debut fell short at $20.8 million, making it the lowest opening weekend for a Pixar movie ever, with total earnings of just over $96 million worldwide.

On the flip side, “Kpop Demon Hunters,” a Netflix release from Sony Pictures Animation, took audiences by storm. This musical marvel, blending elements of “Sailor Moon” and “Buffy the Vampire Slayer,” was not only a critical success (97% on Rotten Tomatoes, 77 on Metacritic) but also a commercial hit, topping Netflix charts in the U.S. and globally.

While “Elio” raised questions about the future of original animated films, “Kpop Demon Hunters” demonstrated that creativity is thriving in the streaming world.

This shift has been years in the making, driven by the digital evolution of entertainment and changing viewing habits, especially among families. Studios are learning valuable lessons about creating fresh, original content from the success of films like “Kpop Demon Hunters.”

Maggie Kang, co-director of “Kpop Demon Hunters,” expressed gratitude for the opportunity to work on an original and culturally distinctive project. The movie’s impact extended beyond the screen, with its music climbing the charts and dance sequences going viral on TikTok.

Celebrated figures in the animation world, like Chris Sanders and Matt Braly, praised the film’s innovation and success on platforms like Instagram and X. This level of recognition signifies a new era for animated storytelling on streaming services.

This isn’t the first time streaming platforms have outperformed traditional theaters in the animated film arena. In 2023, Netflix’s “Leo” surpassed Disney’s “Wish” in viewership, proving that audiences are hungry for fresh, engaging content.

As studios continue to navigate the evolving landscape of entertainment, one thing is clear: streaming services like Netflix are becoming the go-to destination for original animated films. As the industry adapts to these changes, viewers can expect more creative and daring content in the world of animation.