Apple Bids $150M for Annual F1 Streaming Rights in US

Apple is making a splash in the world of motorsports by reportedly bidding over $150 million per year for exclusive US streaming rights to Formula One starting in 2026. This bold move, as reported by Business Insider, showcases Apple’s ambition to dominate live sports streaming in the US, potentially outbidding current broadcaster ESPN. If successful, this deal could shift American F1 viewership to Apple TV+.

The offer positions Apple as a frontrunner to secure these highly sought-after rights, with ESPN, owned by Walt Disney Co., appearing unlikely to match the bid. ESPN’s contract is set to expire at the end of the current season, and its exclusivity window for renewal has already closed.

This potential deal would represent a significant expansion of Apple’s presence in live sports, following recent agreements with Major League Soccer and Major League Baseball. It comes on the heels of the success of Apple’s F1-themed film, “F1: The Movie,” starring Brad Pitt, which has already grossed over $300 million globally as of July 11, according to Box Office Mojo.

While neither Apple, Formula 1, nor its parent company Liberty Media have officially commented on this report, the implications of this bid are clear: Apple is serious about becoming a major player in the world of sports streaming. Stay tuned for further developments in this exciting space!