Disney Plus and ITVX Partner Up in Unique Collaboration
Disney and ITV have joined forces in a groundbreaking partnership that brings together a taste of each other’s streaming services. Starting July 16th, 2025, viewers will have access to a curated selection of hit shows and movies from Disney+ and ITVX on both platforms. This partnership aims to showcase the best of British and international storytelling, expanding viewer choice and celebrating two of the UK’s most recognizable entertainment brands.
Disney+ customers in the UK will now be able to stream some of ITV’s most acclaimed scripted and unscripted content, including popular series like “Love Island,” “Endeavour,” and “Vera,” among others. On the other hand, ITVX viewers will be introduced to a rotating selection of Disney+ shows and movies, spanning from award-winning titles to family favorites.
Although this deal sees a limited number of shows available on each other’s platforms, the selection will be updated every couple of months. This collaboration builds on the strong relationship between Disney and ITV, with both companies working closely on a variety of projects for years.
The partnership is a win-win situation, allowing Disney to reach a wider audience on ITVX while providing ITVX viewers access to Disney+ content. This move also helps Disney+ expand its collection of British content and comply with European content availability rules. Additionally, it boosts engagement, advertising revenue, and helps ITVX stay competitive in the fast-growing streaming landscape.
As the television business continues to evolve, partnerships like this offer a unique way to captivate audiences and generate revenue from older content. Overall, this collaboration between Disney and ITV marks an exciting development in the streaming entertainment industry.
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