Max Returns to HBO Max on Wednesday

Warner Bros. Discovery has set a date to change the name of the Max streaming service back to HBO Max: it will happen early this Wednesday, according to insiders. The switch won’t happen at the same time, but customers will start seeing “HBO Max” on the apps instead of “Max” on July 9th across all regions.

The decision to revert from “Max” to “HBO Max” was announced back in May during Warner Bros. Discovery’s upfronts presentation. The change is intended to enhance the service and highlight the unique content subscribers can expect.

The timing is strategic as well: executives wanted to complete the name change before the Emmy nominations announcement on July 15th. This move had been expected to occur sometime over the summer, but the exact day wasn’t confirmed until now.

So, get ready to see the familiar “HBO Max” branding back in action this Wednesday!