HBO Max to Launch New Streaming App Logo on July 9

HBO Max is making moves with a new logo for its streaming app, set to start rolling out on July 9. This update comes after Warner Bros. Discovery announced the decision to recombine the HBO and Max brands. Originally launched as HBO Max in 2020, the blue Max logo is now being converted to HBO’s classic color.

According to WBD CFO Gunnar Wiedenfels, the decision to merge HBO with Max was influenced by subscriber viewing habits. Surprisingly, 25% of Max content consumed is actually HBO-based. Wiedenfels emphasized the importance of quality content, stating, “It’s the [HBO] content that we can produce in a way that nobody else can.”

If you’re a fan of HBO Max, keep an eye out for the new logo rolling out across territories starting July 9. This strategic move aims to combine the best of both worlds for viewers, highlighting the quality content that sets HBO apart. Stay tuned for more updates from HBO Max in the future!