HBO Max Releasing New Name This Week, Ending Max Era

Warner Bros Discovery is switching back to the original HBO Max name this week after two years of being called “Max.” The change was revealed last May at a WBD upfront event, surprising and delighting many advertisers in attendance. The decision was confirmed by a source to Deadline.

This move marks the end of the “Max era” for the streaming service, bringing back the familiar HBO Max branding that viewers have come to know. The return to the original name is a significant shift that is sure to resonate with fans of the platform.

As Warner Bros Discovery reverts to HBO Max, it signals a fresh chapter for the popular streaming service. Stay tuned for more updates and announcements as the transition unfolds.