McLaren CEO Impact of ‘Netflix Effect’

McLaren CEO Zak Brown recently sat down with CNBC’s Tania Bryer in London to discuss the impact of streaming entertainment on the world of Formula 1 racing. Brown highlighted the importance of engaging storytelling in bringing new fans to the sport, pointing to the success of shows like “Drive to Survive” on Netflix.

According to Brown, shows like “Drive to Survive” have played a significant role in attracting a younger audience to Formula 1, as well as generating interest from new markets around the world. The increased visibility and accessibility of the sport through streaming platforms have helped to broaden its appeal and reach a wider audience.

Brown emphasized the need for teams like McLaren to embrace the digital age and leverage the power of streaming to connect with fans in innovative ways. By providing behind-the-scenes access and personal stories, teams can create a more engaging and immersive experience for viewers, leading to increased interest and investment in the sport.

Overall, Brown sees the “Netflix effect” as a positive development for Formula 1, helping to modernize the sport and engage with fans in a new and exciting way. As streaming continues to shape the entertainment landscape, McLaren and other teams are focused on adapting and evolving to meet the demands of today’s digital-savvy audience.