Ampere: Short-Form Social Media Usage Surpasses Streaming, TV, and Gaming

Short-form video content is taking the internet by storm, with platforms like TikTok, YouTube Shorts, and Instagram Reels becoming increasingly popular. A new study by Ampere Analysis reveals that over 60% of online users around the world tune into these short videos every day. In fact, daily short-form swiping content now ranks as the second most used media format, just behind general social media apps.

According to the study, the growth of short-form content can be attributed to social media algorithms that deliver engaging videos tailored to users’ preferences. While broadcast TV, long-form streaming services, and video games still have their place, the appeal of short-form videos is undeniable.

Interestingly, short-form content is not just for Gen Z. People of all ages are engaging with this type of content daily, with significant numbers in the 45-54 and 55-64 age groups. Platforms like YouTube, Instagram, TikTok, and Facebook are the go-to choices for short-form video content viewers.

The trend towards short-form swiping is particularly strong in Southeast Asia, with countries like the Philippines, Thailand, and Indonesia leading the way. These regions have the highest percentage of online populations watching short-form content daily.

As viewers continue to seek out quick, engaging videos, the influence of short-form swiping on social media platforms is only likely to grow. With 63% of the global online population consuming short-form video content daily, it’s clear that this new medium is here to stay.