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Streaming giant Netflix has announced that it will be increasing its monthly subscription prices for all of its plans in the United States. The popular streaming service cited the need to continue to invest in new content as the reason for the price hike.

The basic plan will now cost $9.99 per month, up from $8.99. The standard plan will increase to $13.99 from $12.99, and the premium plan will see a jump to $17.99 from $15.99.

This price increase will be rolled out to existing subscribers over the next few weeks, with new subscribers seeing the updated prices immediately. Netflix last raised its prices in January 2019.

Despite the price hike, Netflix remains a popular choice for many viewers, with a wide range of original content and popular TV shows and movies available for streaming. The company’s continued investment in new content and technology helps to keep its subscribers engaged and coming back for more.

If you are a Netflix subscriber, be on the lookout for an email notifying you of the upcoming price increase and how it will affect your monthly bill. And remember, if you ever have any questions or concerns about your Netflix subscription, you can always reach out to their customer service team for assistance.