Benefits of Combining Linear TV and Streaming for Improved Performance

reaming and linear TV advertising are often seen as two separate entities, but when you bring them together, magic happens. Think of it like peanut butter and jelly, or Batman and Robin—some things are just better as a team. Streaming TV has been getting a lot of buzz lately, but don’t count out good old linear TV just yet. When you combine the two, you get the best of both worlds.

Many advertisers think they need to choose between streaming and linear TV, but that’s not the case. By using both, you can reach a wider audience and get better results. Streaming TV might be the flashy new kid on the block, but when you pair it with traditional linear TV, you create a powerhouse advertising strategy.

So, why does this dynamic duo work so well? Well, each platform has its strengths. Streaming TV lets you target specific audiences and track your results with precision. On the other hand, linear TV has broad reach and can help boost brand awareness. By using both, you cover all your bases and get the best of both worlds.

It’s time to stop thinking of streaming and linear TV as separate and start seeing them as partners. Together, they can help you create a comprehensive and effective TV advertising strategy. So, don’t choose between Batman and Robin—embrace them both and watch your advertising results soar.