Why Other Streamers Need Amazon Prime Video

Amazon Prime Video has become a force to be reckoned with in the world of streaming entertainment. Recent data from Antenna suggests that other streaming platforms would have missed out on a whopping 5.6 million subscribers if they weren’t also available through subscription on Prime Video. That’s a pretty big deal!

It goes to show just how important accessibility is in the streaming landscape. By being present on Prime Video, these rival streamers are able to tap into a whole new audience that might not have otherwise discovered them. It’s a win-win situation for both Prime Video and these other platforms.

This data serves as a reminder of just how competitive the streaming industry has become. With so many options available to viewers, it’s crucial for platforms to make their content easily accessible to reach the widest audience possible. So, in the end, it seems like Amazon Prime Video is saying to other streamers, “You need us!”