Paramount+ Showtime rebrands as Paramount+ Premium

Say farewell to Paramount+ With Showtime! As of Monday, Paramount Global has rebranded the streaming service and now it goes by the name Paramount+ Premium.

Originally, Paramount+ With Showtime was an upgrade to Paramount+. However, in 2023, Showtime was fully integrated into Paramount+ as the premium subscription offering. This change marked the beginning of the end for Showtime’s standalone streaming app, which was shut down in January 2024.

At that time, the linear Showtime cable channel also adopted the new name. Despite the rebranding, Showtime continues to be a key branding element for original content.

According to a statement released by Paramount on Monday, the name change to Paramount+ Premium for the streaming service’s premium plan reflects the recent addition of Showtime programming to the Essential plan. The streaming package and the name of the linear cable channel remain the same, making it easier for fans to transition smoothly.