Disney+ Adding Concession Stands: What You Need to Know
w virtual “storefronts” to its popular broadband venues that will allow viewers to order snacks or pick out products they’ve seen in their favorite shows, all while continuing to keep their binge on. Subscribers will be able to access them by clicking through when prompted by specific interactive ads. The company is the latest to experiment with ways to harness the interactive nature of streaming, which allows viewers to control their experience with a few clicks of their remote.
Credit: Video Screenshot, ‘Andor’, Disney+/Lucasfilm
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According to Disney, viewers will be able to use Shopsense and Gopuff to purchase items tied to the movies, series, and sports programs they like to watch.
“I’m excited to see streaming ads finally being optimized for streaming, rather than just replicating the linear experience,” said Jamie Power, senior vice president of addressable sales for Disney, in a statement. “Advertisers are recognizing the shift. By connecting retail media signals to our content, we’re helping brands create more personal, actionable and measurable experiences — enabling shoppable storytelling and delivering solutions that truly move the needle.
Credit: Disney+
Disney is not the first studio to try this type of advertising and purchasing options. Both Paramount and NBCUniversal offered similar experiences during the MTV Movie Awards and the 2024 Parisian Olympic Games.
Disney has not announced when this service will go into effect, but Inside the Magic will keep readers updated as we learn more!
Are you excited to be able to purchase products and snacks related to some of your favorite Disney shows and movies? Do you think this is something a lot of subscribers will be interested in, or will it largely be a waste of time? Let us know your thoughts on Disney+’s new concession stand and storefronts in the comments!
