Giant Spoon Wins Cannes Lions Gold Award for HBO’s House of Dragons

At the recent Cannes Lions International Festival of Creativity, full-service creative agency Giant Spoon proudly took home a Gold Media Lion for their impressive work on HBO’s hit series House of the Dragon. The team behind the award-winning campaign, ‘Raise Your Banners,’ transformed cities around the world into real-life battlegrounds for the show’s warring factions.

Leading up to the highly anticipated season two premiere of House of the Dragon, Giant Spoon sparked a global phenomenon by urging fans to pick a side and show their support for either #TeamBlack or #TeamGreen. The campaign kicked off with eye-catching social media posts featuring CGI banners on iconic bridges in New York City, sparking lively debates and excitement among fans.

But Giant Spoon didn’t stop there – they took the campaign to new heights by unfurling banners at famous landmarks in over 20 countries, including the Eiffel Tower, Sugarloaf Mountain, and the New York Stock Exchange. The streets of New York City were transformed into a colorful checkerboard of green and black, thanks to local partnerships and custom merchandise.

On premiere day, the campaign reached its climax with a jaw-dropping display as a massive dragon, inspired by the show’s beloved Vhagar, claimed the iconic Empire State Building as its own. ‘Raise Your Banners’ showcased the power of creativity and strategic planning in creating a truly immersive and impactful advertising campaign that captivated audiences around the world.

This innovative approach to out-of-home advertising, experiential marketing, and cultural engagement sets a new standard for integrated campaigns, proving that creativity knows no bounds when it comes to capturing the hearts and minds of fans. Giant Spoon’s success at Cannes Lions is a testament to their dedication to pushing the boundaries of traditional marketing and creating unforgettable experiences for viewers everywhere.