Disney+ Announces Upcoming Change for Subscribers

Exciting news for Disney+ subscribers! Soon, you’ll be able to do more than just watch your favorite movies and shows—you’ll also have the option to shop for merchandise and order snacks, all without ever leaving the streaming service.

According to Variety, Disney is set to launch “virtual storefronts” on Disney+, Hulu, and ESPN. These storefronts will allow viewers to browse and purchase products featured in the content they’re watching. Imagine being able to buy Star Wars memorabilia while watching Andor, or ordering snacks and drinks from a virtual concession stand during your movie night.

Disney has partnered with ShopSense to offer a range of products and offers tied to specific series, movies, and sports. Additionally, they’ve teamed up with Gopuff, a digital delivery service, to provide a seamless shopping experience for subscribers.

Disney’s Senior Vice President of Addressable Sales, Jamie Power, expressed excitement about this new feature, emphasizing the importance of optimizing streaming ads for a personalized and engaging experience. By integrating retail signals into their content, Disney aims to create a more interactive and measurable experience for viewers.

This move by Disney follows in the footsteps of Paramount and NBCUniversal, who have also explored similar initiatives tied to special events. The exact launch date for these virtual storefronts on Disney+ is yet to be announced, but we’ll be sure to keep you updated as the project unfolds.

So, get ready to shop and snack while you stream your favorite Disney content. It’s a whole new way to enjoy the magic of Disney without ever leaving your couch. Will you be taking advantage of this exciting new feature on Disney+? Let us know in the comments below!