Disney enhances streaming services with virtual ‘concession stands’ and ‘storefronts’

Disney fans, get ready for a whole new way to enjoy your favorite shows and movies on Disney+, Hulu, and ESPN+. Disney is teaming up with Shopsense to bring virtual “concession stands” and “storefronts” directly to your streaming experience. This means you’ll be able to shop for items related to the content you’re watching without leaving the app.

Imagine watching your favorite Disney movie or sports event and being able to order snacks, drinks, or candy right from your screen. It’s like bringing the movie theater or sports game experience right into your living room! Jamie Power, Senior Vice President of Addressable Sales for Disney, expressed excitement about this new feature, highlighting how it will enhance the viewing experience and make ads more relevant to viewers.

This new service is an evolution of the “Shop” tab that Disney+ tested back in 2022, allowing subscribers to shop for Disney Store products linked to the content they were watching. Additionally, Disney+ and Hulu have introduced a new Perks program that offers subscribers exclusive discounts, free trials, and sweepstakes.

In a recent partnership with Amazon, Disney is expanding its advertising reach, allowing for more targeted and personalized ads through Amazon’s Demand Side Platform. This means that the ads you see while streaming will be more aligned with your interests, creating a more tailored viewing experience.

Exciting things are happening in the world of Disney streaming services, and we can’t wait to see how these virtual concession stands and storefronts will enhance our viewing experience. Stay tuned for more updates and get ready to shop your favorite Disney products while binge-watching your favorite shows!