Apple Unveils Custom iPhone Camera Rig for Brad Pitt’s F1 Film

Apple TV+ recently hosted an exciting event in New York City, where they brought together the cast of the Emmy-winning series Severance for a live panel. Surprise appearances by Brad Pitt and Apple CEO, Tim Cook, made the event even more special. The goal was to promote the upcoming season of Severance and give a sneak peek into Apple’s expanding role in high-end film production, particularly in the upcoming release of F1: The Movie.

In collaboration with Formula 1 champion Lewis Hamilton, the film stars Brad Pitt and is produced by Jerry Bruckheimer. A unique element of the production is a custom high-resolution camera system created using iPhone technology. This compact rig was designed by Apple to be placed inside genuine F1 race cars, allowing for cockpit footage without affecting the performance of the vehicle.

During the event, Tim Cook highlighted the importance of authenticity in sports storytelling, mentioning that the camera system enhances the immersive experience for viewers by capturing the feeling of actually being in the car. Brad Pitt echoed this sentiment, calling F1: The Movie the “most visceral racing film ever made.”

Filming for the movie took place at live Grand Prix races in Monaco, Silverstone, and Abu Dhabi. The goal was to provide audiences with a more realistic and immersive visual experience, integrating production technology directly into the world of high-speed racing.

Apple’s investment in developing hardware specifically for film production showcases the company’s strategy to incorporate its core technologies into original content. With the release of F1: The Movie scheduled for June 27, Apple is not only showcasing its innovations behind the scenes but also as a key part of the storytelling process.

This event underscores Apple’s commitment to its entertainment division, with a focus on projects that combine custom-built tools, top talent, and original content as part of the Apple TV+ lineup. For more information and to watch the official trailer, visit f1themovie.net.