Netflix partners with Yahoo to enhance online advertising opportunities

Netflix recently announced an exciting new partnership with Yahoo DSP to expand its global advertising business. This collaboration will allow marketers to purchase Netflix ads programmatically through Yahoo, offering a wider reach for their advertising campaigns.

The addition of Yahoo DSP joins other prominent partners such as The Trade Desk, Google Display, Video 360, and Microsoft in Netflix’s programmatic ad lineup. Just last month, Netflix revealed that 94 million subscribers are utilizing its ad-supported tier, which offers a more budget-friendly option compared to other plans. This subscriber count has seen a significant increase from 70 million just in November, showing a booming interest in Netflix’s ad-supported content.

In the post by Amy Reinhard, president of advertising at Netflix, it was emphasized that integrating Yahoo DSP aims at delivering better performance for advertisers, focusing on advanced targeting strategies to bring optimal results to clients. By enhancing the programmatic offerings, Netflix now allows advertisers to target over 100 interests across a variety of categories, including life stages, enabling a more personalized approach to reaching viewers.

Moreover, Netflix has introduced the ability for clients to incorporate their first-party data to analyze behavioral insights and improve targeting accuracy. This strategic move is geared towards providing partners with greater flexibility in connecting with the engaged global audience frequenting Netflix for their daily dose of entertainment.

This new partnership with Yahoo DSP marks an important step towards enhancing the advertising experience for clients and members, ensuring that advertisers have the tools needed to connect with highly attentive ad-supported viewers. Exciting times lie ahead for those looking to leverage Netflix’s expansive reach to engage with audiences in a meaningful way.