Disney and Amazon expand advertising partnership deal

Disney and Amazon are teaming up to make advertising on streaming platforms even more targeted and effective. The new agreement between Disney’s Real-Time Ad Exchange and Amazon’s Demand Side Platform logistics unit is opening up exciting new possibilities for advertisers. Now, brands using Amazon’s DSP can reach consumers across Disney’s popular platforms like Disney+, Hulu, and ESPN+ with precision and ease.

Imagine a pet food supplier who can now reach customers who not only shop for pet food on Amazon but also love watching Disney shows. This integration is set to launch in the third quarter of this year, creating a seamless connection between Amazon’s commerce data and Disney’s vast streaming audience.

Over the past year, both Amazon and Disney have been ramping up their advertising efforts. Amazon has been shifting Prime Video subscribers to an ad-supported tier, while Disney has increased prices on its subscription platforms. In addition, Disney is gearing up for a big launch of its ESPN app as a standalone streaming service later this year.

This partnership between Disney and Amazon is a win-win for advertisers and viewers alike, making it easier to connect with audiences in meaningful and impactful ways. It’s an exciting development in the ever-evolving world of streaming entertainment.