Tim Cook Reveals Origin of Apple TV+

Apple TV+ has quickly become a major player in the streaming world, offering award-winning shows, top-tier talent, and a focus on high production quality. Tim Cook recently shared the story of how Apple decided to enter the streaming world and how they approach content differently from other platforms. With projects like Brad Pitt’s F1 movie and innovative tech integration, Apple TV+ is setting new standards in both content and viewing experience.

When Apple TV+ launched in 2019, it started with a limited catalog but has since evolved into an Emmy-winning platform known for its exceptional shows like Ted Lasso, Severance, Shrinking, and more. The platform boasts A-list celebrities who have starred in these projects, contributing to its refined reputation.

While Netflix, Disney+, and Prime Video dominate the streaming world, Apple TV+ has found its place by focusing on careful curation and craftsmanship rather than chasing massive libraries of content. Tim Cook shared in a recent interview that Apple saw an opportunity to offer high-quality content in a world where quantity often took precedence. This commitment to quality is what sets Apple TV+ apart and what inspired Apple to join the streaming industry.

Despite not having a history of producing movies or TV shows, Apple has long had connections to Hollywood through its tools, devices, and software that support artists and filmmakers. This expertise made streaming a natural progression for the company. The platform’s commitment to quality is evident in every show, whether it’s the heartfelt storytelling of Ted Lasso, the surreal production design of Severance, or the star-studded comedy of The Studio.

Apple’s dedication to quality extends beyond content creation to the viewing experience. An example of this is the upcoming Formula 1 movie directed by Joseph Kosinski and starring Brad Pitt. Apple is enhancing the fan experience by utilizing iPhone technology to create an immersive trailer that syncs vibrations with the sights and sounds of the movie. This innovative approach blurs the line between watching and feeling, showcasing Apple TV+’s commitment to pushing boundaries.

The F1 movie is generating excitement and is set to release in US theaters on June 27, 2025. As Apple continues to invest in quality content and innovative viewing experiences, Apple TV+ proves to be a major player in the streaming world, offering a unique blend of artistry and technology that sets it apart from its competitors.