Apple TV+ Show Sparks Kids’ Creativity With Cardboard Box

that one of the unique aspects of Not a Box is that there are no adults involved in Riley’s imaginary adventures. This deliberate choice was made to reinforce the idea that kids are in control of their own play and creativity. It’s a way to empower kids to trust their own ideas and instincts in playtime, rather than looking to adults for direction or approval.

“There are no conversations with grown-ups telling Riley what to do, what not to do, or how to be creative,” explains Meserve. “There’s nothing literal in this box. It’s all in Riley’s mind.”

How Parents Can Use ‘Not a Box’ to Inspire Their Kids
If you’re looking for a way to engage your child in imaginative play and encourage them to think outside the box—literally—then ‘Not a Box’ might be the show for you. This series is designed to show kids the magic of creativity and imagination, all while providing quality, heartwarming entertainment.

Rabb sums it up best: “If you watch Not a Box, you’re going to see a show about a little rabbit that can be anything she wants to be—and do it however she wants to do it. If we can inspire just a generation of kids to tell creative stories however they want to tell them—making up characters, coming up with unexpected solutions for things—that’s rewarding and can be more powerful than you think.”