Tim Cook: Apple TV+ Prioritizes Art Over iPhone Sales

Apple TV+ is not just a platform for streaming content, according to CEO Tim Cook. In a recent interview, Cook emphasized that the focus of Apple TV+ is on creating art and storytelling, rather than simply boosting iPhone sales.

Despite the fact that Apple reportedly loses over a billion dollars per year on Apple TV+, the company continues to invest in high-budget projects like the upcoming film “F1”. Cook believes that these projects are an essential part of Apple’s brand and identity, allowing the company to explore new ways to connect with audiences beyond its hardware products.

For Cook, the goal of Apple TV+ is to be a platform for great storytellers to share their best stories. He views Apple as a toolmaker, empowering creative individuals to do things they couldn’t do before. By creating original content rather than buying existing catalog, Apple is able to pour its passion and creativity into every show and movie on the platform.

While some may question the financial viability of Apple TV+ and its impact on iPhone sales, Cook maintains that the focus is on creating quality content and building a strong business. He sees Apple TV+ as a way for the company to stay true to its commitment to innovation and entertainment, while also exploring new avenues for artistic expression and cultural impact.

In conclusion, Cook believes that Apple’s dedication to excellence and innovation can be seen in all of its products, including Apple TV+. By staying true to its values and pushing the boundaries of storytelling, Apple hopes to continue entertaining audiences and making a positive impact on the world of streaming entertainment.