NASCAR FireKeepers Casino 400 Viewership at Michigan International Speedway

t than cable. While NASCAR’s audience tends to skew older than other sports leagues, the key for fans is the quality of the race and the broadcast.

The recent FireKeepers Casino 400 at Michigan International Speedway was a hit with viewers, attracting 1.77 million people on Prime Video. Although there isn’t a direct comparison due to last year’s weather-impacted race, it’s clear that NASCAR is finding success on streaming platforms.

In addition to the race itself, the post-show on Prime Video drew 964,000 viewers over a 52-minute period. The excitement around NASCAR on Prime Video seems to be growing, with the Coca-Cola 600 at Charlotte Motor Speedway pulling in 2.6 million viewers and the Cracker Barrel 400 at Nashville Superspeedway seeing an audience of 2.06 million.

Denny Hamlin’s victory at Michigan was a crowd pleaser, marking his third win of the season and his 57th career victory, surpassing Kyle Busch for the most wins in Joe Gibbs Racing history. Fans and experts alike have praised the race and the broadcast quality, making NASCAR’s move to streaming even more exciting. It’s clear that the future of NASCAR on platforms like Prime Video is bright, offering fans an engaging and accessible viewing experience.