Iger: Comcast-Hulu Deal Marks Important Step for Disney
Disney CEO Bob Iger recently shared some exciting news during an appearance on “Squawk on the Street.” He revealed that Disney paid Comcast $439 million to acquire its 33% stake in Hulu, marking a significant move towards enhancing the company’s growth prospects.
Iger emphasized that this deal represents the first major step towards transforming Hulu into a thriving business for Disney. With full control over Hulu, Disney is now focused on seamlessly integrating the platform with its other apps to enhance user experience, boost engagement, reduce churn, increase subscriptions, and streamline operations for cost savings.
After careful consideration, Disney decided that purchasing Hulu outright and retaining its linear TV networks while integrating them with the streaming business was the best strategy. Iger expressed confidence in this strategy, noting that the combination of linear TV and streaming offers a winning formula for Disney. He highlighted that spinoff companies without streaming assets won’t have the same competitive edge that Disney will possess.
In conclusion, Disney’s acquisition of Hulu underscores its commitment to leveraging the power of streaming to drive growth and deliver an exceptional entertainment experience to consumers.
